AL-RAHABI FOR FOODSTUFF AND MARKETING CO., LTD.

OUR DECISION TO ESTABLISH AL RAHABI FOR FOODSTUFF AND MARKETING COMPANY IN 1992 WAS BASED ON A SHARP-WITTED INSIGHT OF THE ENVISAGED POTENTIAL FUTURE VOLUME OF CONFECTIONERY CONSUMPTION THE YEMEN MARKET.

THIS SPECULATION WAS PROVED TO BE TRUE SUBSEQUENTLY BY THE STATICAL DATA MADE AT THE BEGINNING OF THE SECOND MILLENNIUM, WHICH STATES THAT YEMEN MARKET IS THE LARGEST CONSUMING MARKET OF THESE PRODUCTS IN THE MIDDLE EAST.

THE COMPANY IS SELLING AND MARKETING SUCCESSFULLY WELL KNOWN COMPANIES' PRODUCTS LIKE TURKISH AND ASIAN REPUTABLE COMPANIES AND MAINTAINS LEGAL AGENCIES OF THEM.

THE COMPANY HAS THE SUFFICIENT FACILITIES OF MARKETING AND DISTRIBUTING THE CONFECTIONERIES IN LARGE VOLUMES ANYWHERE IN THE YEMEN VARIOUS PROVINCES, WHICH HIGHLIGHTED ITS PIONEER EFFECTIVELY IN THE YEMEN MARKET.

TO FURTHER ENHANCE THE SCOPE OF COMPANY'S MARKETING ACCESSIBILITY, BRANCHES WERE ESTABLISHED IN THE MAIN CITIES OF YEMEN LIKE HODEIDAH AND ADEN.

THESE ACTIVITIES WERE ACCOMPANIED BY CLOSE CONTROL OF THE DISTRIBUTING ACTIVITIES GUIDED BY CAPABLE FIELD AND MANAGERIAL PERSONALS IN ORDER TO DETERMINE MARKET DEMAND, CUSTOMERS REQUIREMENTS, NEWLY INTRODUCED PRODUCTS AND MAIN SUPPLIERS OF THE MARKET REQUIREMENT THROUGHOUT THE YEARS.

OUR PRINCIPAL GUIDELINE IS STRICTLY ATTACHED TO PROVIDE THE BEST QUALITY PRODUCTS, COMPETITIVE SELLING PRICES TO OUR CUSTOMERS AND SPECIAL FACILITIES AND ADEQUATE SERVICES.

SUCH QUALITATIVE PERFORMANCES IN THE MARKET HAS MADE OF OUR COMPANY THE PIONEER AND THE LEADING MILESTONE. THEREFORE, WE HAVE ALREADY ADOPTED A FEASIBILITY STUDY FOR ERECTING A NEW PRODUCTION LINE FOR CONFECTIONERIES, INCLUDING BISCUITS AND CHEWING GUMS, WHICH HOPEFULLY TO BE ERECTED IN THE NEAR FUTURE.

THIS, WE TRUST, WILL ADD MUCH TO THE NATION'S INDUSTRIAL PROMOTION AND ENHANCE ITS ECONOMY.