AL-RAHABI FOR FOODSTUFF AND MARKETING CO., LTD.
OUR DECISION TO ESTABLISH AL RAHABI FOR
FOODSTUFF AND MARKETING COMPANY IN 1992 WAS BASED ON A SHARP-WITTED
INSIGHT OF THE ENVISAGED POTENTIAL FUTURE VOLUME OF CONFECTIONERY
CONSUMPTION THE YEMEN MARKET.
THIS SPECULATION WAS PROVED TO BE TRUE
SUBSEQUENTLY BY THE STATICAL DATA MADE AT THE BEGINNING OF THE
SECOND MILLENNIUM, WHICH STATES THAT YEMEN MARKET IS THE LARGEST
CONSUMING MARKET OF THESE PRODUCTS IN THE MIDDLE EAST.
THE COMPANY IS SELLING AND MARKETING SUCCESSFULLY
WELL KNOWN COMPANIES' PRODUCTS LIKE TURKISH AND ASIAN REPUTABLE
COMPANIES AND MAINTAINS LEGAL AGENCIES OF THEM.
THE COMPANY HAS THE SUFFICIENT FACILITIES OF
MARKETING AND DISTRIBUTING THE CONFECTIONERIES IN LARGE VOLUMES
ANYWHERE IN THE YEMEN VARIOUS PROVINCES, WHICH HIGHLIGHTED ITS
PIONEER EFFECTIVELY IN THE YEMEN MARKET.
TO FURTHER ENHANCE THE SCOPE OF COMPANY'S
MARKETING ACCESSIBILITY, BRANCHES WERE ESTABLISHED IN THE MAIN
CITIES OF YEMEN LIKE HODEIDAH AND ADEN.
THESE ACTIVITIES WERE ACCOMPANIED BY CLOSE
CONTROL OF THE DISTRIBUTING ACTIVITIES GUIDED BY CAPABLE FIELD AND
MANAGERIAL PERSONALS IN ORDER TO DETERMINE MARKET DEMAND, CUSTOMERS
REQUIREMENTS, NEWLY INTRODUCED PRODUCTS AND MAIN SUPPLIERS OF THE
MARKET REQUIREMENT THROUGHOUT THE YEARS.
OUR PRINCIPAL GUIDELINE IS STRICTLY ATTACHED TO
PROVIDE THE BEST QUALITY PRODUCTS, COMPETITIVE SELLING PRICES TO OUR
CUSTOMERS AND SPECIAL FACILITIES AND ADEQUATE SERVICES.
SUCH QUALITATIVE PERFORMANCES IN THE MARKET HAS
MADE OF OUR COMPANY THE PIONEER AND THE LEADING MILESTONE.
THEREFORE, WE HAVE ALREADY ADOPTED A FEASIBILITY STUDY FOR ERECTING
A NEW PRODUCTION LINE FOR CONFECTIONERIES, INCLUDING BISCUITS AND
CHEWING GUMS, WHICH HOPEFULLY TO BE ERECTED IN THE NEAR FUTURE.
THIS, WE TRUST, WILL ADD MUCH TO THE NATION'S
INDUSTRIAL PROMOTION AND ENHANCE ITS ECONOMY.
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